OverlayDog

Overlay Rules

Find the line that makes people uncomfortable. Use that.

Verbatim or condensed to 4–8 words. One line. No exceptions.

Never:

Speaker's name · "Powerful message" · Question marks · Emojis · Two lines · Soft labels · Any word a corporate brand would use

The test:

Read it on a black screen. Do you feel something? If not, rewrite.

YOU'RE THE PROBLEM.

The importance of discipline

You're soft. And you know it.

Tips for success

You've been grinding on the wrong thing.

How to be confident

Confidence isn't built in comfort.

The power of mindset

Your mindset is your biggest liability.

Why relationships fail

You're the common denominator.

Advice for entrepreneurs

You're not building. You're cosplaying.

Hook Categories

Direct Challenge

"You're not good enough." No softener. No apology.

Flip the Narrative

Everything they were told is wrong. Prove it.

Identity Attack

Attack the self-image. The role they play. The lie they tell themselves.

Hidden Truth

"They didn't teach you this." Because it's too uncomfortable.

Unexpected Realness

Raw. Unpolished. The thing nobody admits out loud.

Current Events

What's happening NOW through a sharp lens. No hedging.

Money / Status

Expose the game. The hustle. The lie behind the lifestyle.

Visual Contrast

Before vs after. Real vs fake. What they sold you vs what you got.

Caption Formula

HOOK → First line repeats the hardest sentence
PAIN → What's at stake? Why does this hit?
TRUTH → The thing nobody says out loud
RESULT → What changes if you accept this?
CTA → Ask a question. Make it easy to answer.

Rules: No hashtags in caption. No emojis in the hook line. 4–6 lines max. End with a question.

Pinned Comment

Always a question. Always low-friction.

The pinned comment is the growth engine. Make it easy to answer. One sentence. 👇 at the end.

Type	Say
Tag	Tag someone who needs to hear this. 👇
Statement	Truth hurts. 👇
Story	When did you first realize this? 👇
Yes/No	Did this hit too close to home? 👇

Generate Overlays